Inspirado en el exclusivo concepto a bordo de MSC Cruises, la nueva activación transformó el MSC Yacht Club en un impactante destino de hospitalidad de varios niveles en el corazón de la Marina del Miami International Autodrome. Ubicado entre las curvas 5 y 9, esta estructura inspirada en un “superyate” ofreció impresionantes vistas de la pista, hospitalidad premium y una de las nuevas experiencias más destacadas de las carreras de f1.
La línea de cruceros confirma un compromiso multianual para albergar este espacio de hospitalidad en el FORMULA 1 MIAMI GRAND PRIX.
Fusionando los mundos de los cruceros y el automovilismo, el MSC Yacht Club tomó forma como una impactante estructura realista de varios niveles que reinventa la hospitalidad junto a la pista. Ubicada entre las curvas 5 y 9, la estructura brindó a los fanáticos vistas de hasta cinco curvas, ofreciendo una experiencia diferente a cualquier otra en el calendario de Formula 1.
Inspirada en el galardonado concepto “barco dentro de un barco” del MSC Yacht Club a bordo de la marca, la experiencia dio vida a la oferta más exclusiva de MSC Cruises en un ambiente inmersivo y lleno de energía propio de las carreras.
Suzanne Salas, Vicepresidenta Ejecutiva de Marketing, eCommerce y Ventas de MSC Cruises USA, comentó:
“Llevar el concepto MSC Yacht Club de nuestros barcos a la pista representa una oportunidad inigualable para transformar una de nuestras experiencias más exclusivas y reconocidas a bordo en un destino audaz y único en su tipo. Desde el impresionante diseño inspirado en un superyate hasta la hospitalidad de alto nivel y las vistas incomparables de la acción, esta experiencia refleja la innovación y el servicio premium que definen a MSC Cruises y brinda a los fanáticos de Formula 1, una muestra de nuestra combinación característica de estilo europeo y comodidad americana.”
Marcando el debut de hospitalidad más importante del Miami Grand Prix desde 2023, esta instalación multianual se elevó 50 pies sobre la pista con 264 pies de largo por 96 pies de ancho. La elegancia de un superyate, con espacios que incluye múltiples decks de observación, terrazas al aire libre, lounges sofisticados, áreas de descanso con sombra y piscinas, combinando perfectamente el máximo confort con una cercanía inigualable a la acción.
La experiencia junto a la pista en Miami es la más reciente demostración de cómo continúa creciendo la alianza entre MSC Cruises y el automovilismo, desde que la línea de cruceros se convirtió en Socio Global de Formula 1 en 2022.
La marca tiene una presencia destacada en el calendario de Formula 1, incluyendo su rol como patrocinador principal del FORMULA 1 GRAND PRIX en Austin en 2025, repitiendo ese papel este 2026. MSC Cruises también será orgullosamente patrocinador principal de las carreras del Formula 1 World Championship Grand Prix 2026 en Barcelona, España, y São Paulo, Brasil esta temporada.
Nota por Nota por @AlexaOlavarria
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